reEmbed tracks a variety of statistics. Here is a list of the terms and their meanings.
impression: the video appeared on a page. If the video loads and stays on the start screen, a video impression is counted
play: the video started playing either by the user clicking on it or having autoplay enabled
complete: the end of the video was reached either by the user watching the entire video or by skipping around and watching the end of the video
play-rate: the percentage of videos that started playing out of the total impressions
(total plays / total impressions * 100)
complete-rate: the percentage of videos that were completed out of the total plays
(total completes / total plays * 100)
playtime: the total time spent watching videos on your site (expressed as HH:MM:SS)
referrer: a site which your video player appears on (subdomains are counted separately)
live stream: video impressions in real time
viewer interest: percentage of users for each second of the video
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